Brews & Blues is an annual beer and blues music festival in Tampa’s Heights District. For its third year, I led a comprehensive brand redesign, elevating the event’s visual identity to reflect its vibrant atmosphere. The refreshed branding captured the soulful energy of live blues music while highlighting the diversity of craft breweries and food vendors. Deliverables included event posters, digital assets, signage, and merchandise design, ensuring a cohesive and engaging festival experience.